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In: Business| Car| Interesting| Marketing
15 Sep 2009Designers of products make mistakes and miss sometimes ugly, I will show you 10 cars that had a colossal failure in sales, marketing and acceptance. The solutions were wrong, inappropriate designs and a great marketing myopia in the launch of these cars. Even today I tried to open a package of a soybean meal to surprise my daughter and only with a knife, almost cursed the designer of the pack because I just cut my finger in the venture to open the container with the paste. Yeah err when designers make the error is great. rsrssrrsrs. Well let the cars. Ah the list is the American site jalopnik.com based in Detroit and made by fans in cars, one is a list of ten cars that contributed to the decline of General Motors through its release wrong.
Failed car-GM
1. This Hummer is a case of a death foretold in times of crisis. Dear and a drunkard, he hit the sales with the Economic American economic chaos
2. Chevrolet SSR The car is handsome, a convertible pickup truck inspired by the cars of 30 years. But the bucket was so small that it precluded the transport of cargo. And who wants to pay dearly for a pickup that does not work as truck?
3. Saturn L Series until the idea was good: to create a relatively small car with European standards. The problem is that the platform was an old Opel that GM has unearthed from their factory in Germany and the design of the car left to be desired
4. GMC Envoy Envoy XUV was designed to be a luxury SUV equipped with an expensive retractable roof that transformed the car into truck. Thing to decorators carry antiques. As decorators carrying antiques is a very small niche, the car was a fiasco
5. EV1 Designed to meet the requirement of a zero-emission car for the California market, the EV1 has meant a different path compared to other automakers. Instead of bringing a car that already existed, GM created a new and very expensive. Midway decided to abort the project and was the target of protests by environmentalists who denounced the company to boycott the establishment of a green car.
6. B Bodies In streamlining the production of its models, GM has created the so-called B Bodies, shared platform cars and parts of the body. In 90 years, a batch of models came from the same base, including the Oldsmobile Custom Cruiser, Buick Roadmaster, Cadillac Fleetwood Brougham, Chevy Caprice (pictured) and Chevy Impala SS. The cars sold well, but created a problem of identity between the marks – and, instead of solving a problem, created another
7. Cadillac Escalade EXT Escalade was a success that the recovered Cadillac brand. Hence, the GM felt would create a truck (again) derived from it. But the luxury minicaminhão not pleased.
8. Chevrolet Aveo Designed in Korea, the car did not hit the taste of Americans. It was seen as tight, uncomfortable, and ugly maldesenhado. On top of all this, GM has gone further and created a kind of twin dubbed Pontiac G3 Wave. Result: two failures of sales.
9. Pontiac Aztek A good idea in bad packaging. The Aztek has innovated the concept of crossover, but the design ugly and aggressive scare buyers
10. Saab 9-2X GM engineers took a car made by Japan’s Subaru, a company in the U.S. automaker that has 20% stake and beautified with grill and logo of Swedish Saab, also owned by GM. The result was a Frankenstein Saabaru dubbed by the Americans.
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